The workbook · Coming to Amazon in paperback

Growth by Design

Stop waiting for growth to happen. Design your next move in 90 days.

A 90-day workbook for professionals who know they're capable of more and want a real plan to get there. It isn't a promotion playbook. It's a readiness system, so when the opportunity shows up, you're already the obvious choice.

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Why now

The work is changing faster than our habits around it. Roles shift, skills expire, and AI is taking over the tasks that don't need anything uniquely human. Waiting for the next opening to post and then scrambling to qualify doesn't work anymore. The people who grow are the ones who build their readiness before the opportunity exists.

Grow in the direction that fits you

Growth doesn't only mean up. The workbook meets you where you're headed.

Rise

Grow into a bigger role with more scope and influence.

Master

Go deeper in the role you have and become the one people rely on.

Shift

Move into new work without starting over.

What you'll build in 90 days

  • A clear growth direction, chosen on purpose
  • An honest baseline of the value you already deliver
  • A picture of where you're headed and the skills that will matter when you get there
  • Small, low-risk bets to test your next move before you commit
  • A plan for being seen by the people who make decisions
  • A 90-day system you can run again every time you're ready to grow

A workbook, not a book you read once

Every section gives you a new way to see your career, real examples across all three directions, a guided exercise, and something you keep. Built-in prompts show you how to use AI to think wider and move faster, while the judgment stays yours.

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Find your human edge score

Take the AI-Proof Career Assessment and see where you're strong and where you're exposed. It's the best warm-up for the workbook.

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Written by Laci McKinney, organizational development strategist.

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