I help women build transformative career brands.

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  • In just 5 days, you'll embark on a transformative journey through the crucial phases of assessing and elevating your career brand. Get ready to unlock your potential, stand out in your field, and pave the way for your professional success.

    Here's what you can expect in the challenge:

    🎥 Daily insightful videos guiding you through each phase.

    📝 Actionable steps to help you craft and refine your career brand.

    🔍 Dive deep into assessing your strengths, values, and unique skills.

    🌐 Learn strategies to position yourself effectively in your industry.

    💡 Jumpstart your journey towards intentional career growth.

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  • Unlock the secrets to enhancing your career brand with our comprehensive guide! Sign up now to receive your free copy. Discover strategies to showcase your unique strengths and stand out in your field.

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  • Your career could be completely different...but it will take hard work and dedication to become the leader you are meant to be. I believe you are meant to lead with impact, are you ready to take the actual steps to reach your potential? Download this free guide that will help you discover your value add to build a professional brand that get's you noticed.

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  • Discover the Corporate Creative Guide to Reignite Your Passion and Innovate at Work

    Are you tired of feeling stuck in a mundane 9 to 5 job? Do you want to infuse your work with creativity and innovation? Look no further! We have the solution you've been waiting for. Introducing Your FREE Corporate Creative Guide

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  • INCLUDES:

    • 5 SKILLS YOU MUST DEVELOP TO AVOID INDUSTRY DISRUPTION

    • 7 HABITS OF HIGHLY EFFECTIVE LEADERS

    • HOW TO SHIFT FROM A FIXED MINDSET TO A GROWTH MINDSET

    • PLUS A DOWNLOADABLE 20-PAGE GUIDE

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Career Branding Expert. Mom. Fashion Lover.

In 2019, I realized that despite my 15-year experience in the health, wellness, and leisure services field, I had not been able to establish a fulfilling career. I struggled to identify my strengths, communicate my value, and was consistently overlooked for job opportunities. It was frustrating knowing that I possessed skills and abilities that could have propelled my career forward, but my lack of confidence hindered my progress.

Today, I'm thrilled to share my journey of developing a professional persona as a dynamic and forward-thinking individual, leveraging my natural instincts and passion for creating original concepts and content.

If you're interested in learning more about how I transformed my career trajectory, I'm excited to share informative blogs, stories, and free resources that offer insights and guidance. These resources are packed with actionable steps to help you establish a memorable professional brand.

Whether you're a new professional launching your brand, an experienced professional looking to refresh your image, or an organization investing in the growth of your emerging talent, you've come to the right place.

Meet Laci McKinney

Click to Read My Career Success Story

  • What I Did To Change My Career Trajectory

    I realized I was selling myself short. I knew I wanted more, deserved more, and could offer more. Once I took these three steps and shifted my thought process, my career trajectory changed. If you’re looking to advance in your career and shift your career path, here are three helpful tips to consider.

    READ THE BLOG

  • The Skills I Built that Launched My Unique Career Brand

    As you prepare to take your career journey to the next level, take a moment to assess the skills you need to develop. Whether you decide to stay in your current role or make a career change, I know that building a personal brand that reflects your goals and aspirations is key to success.

    READ THE BLOG
  • Upslash Jess Bailey

    Overcoming Fear in Building Your Career Brand

    Overcoming the fear of building a career brand is a transformative journey that requires adopting a growth mindset. By challenging your fixed beliefs, embracing change, and viewing setbacks as opportunities for growth, you can break free from self-imposed limitations.

    Read The Blog

  • “I’ve had the pleasure of working with Laci as part of a leadership group. She brings creative good ideas and is grounded in a pragmatic mindset. Her follow through on large new initiatives such as cost recovery improvements, creative collaboration, and equity and inclusion work is impressive and will serve the organization and community for years to come. ”

    Molly B.

  • “Laci has been a phenomenal mentor and is the reason I’m knowledgeable in key areas of leadership. Her drive and determination was evident from the first time I met her. As a manager, she has a good eye for employee development and process improvement. Laci is a professional I strongly recommend to work with. ”

    Bakahri T.

  • "Laci McKinney is hands down a fantastic contribution to any team. I've had the pleasure of collaborating with her for three years running, and the combination of her expertise and strong organizational skills is invaluable. She's a proactive and effective leader. Not only is she able to work with many different people, she has a wonderful ability to work under time constraints and with moving deadlines, all while keeping a positive and helpful attitude."

    Laura T.

  • "Laci is a talented, passionate professional. She offers a combination of skills and qualities that lead to quality, creative results. She was project manager for an innovative community engagement program that was enriched by her ability to connect with diverse stakeholders and execute."

    Noel B.

  • "Laci is passionate, organized, effective, and innovative. I work with Laci on two of the two cross-divisional groups she leads. Being apart of both of these groups, it is apparent that Laci is excellent at facilitation, amplifying voices, and managing projects. I look forward to continuing to collaborate with Laci in the future! "

    Marissa O.

  • "I wanted to personally reach out to you and let you know….You made a huge impact on me….Your knowledge and presentation skills have always wowed me. It has inspired me to educate myself more. You are and will continue to do great things. "

    Tiffany L.

Let’s Work Together!

The BrandMagnet VIP Intensive

Stand out as an industry thought leader and attract exciting opportunities with our exclusive BrandMagnet VIP day. This intensive 1-on-1 strategy session is tailored to established professionals who are ready to elevate their personal brand.

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