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The ONE Leadership Skill You MUST Have to be Successful in Personal Branding
Laci McKinney 5/28/24 Laci McKinney 5/28/24

The ONE Leadership Skill You MUST Have to be Successful in Personal Branding

We often find ourselves on autopilot, reacting to the daily challenges and stimuli that come our way. But what if I told you that thinking—deep, deliberate, and critical thinking—could be the key to unlocking your inner genius and enhancing your intelligence in ways you never imagined?

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You found your one sentence. You said it out loud. You felt what it's like to take up space in a room full of women doing the same.

Now imagine what happens when you have a whole weekend.

BE HONEST

The spark fades by Tuesday.
You already know this.

You've left events feeling on fire — and watched the fire go out the moment your inbox opened.

You can describe what you do. You still can't fully defend what you're worth — in the negotiation, the pitch, the promotion conversation.

You've collected contacts at every conference. Almost none of them became your people.

You're growing — but without a system, growth is just effort without direction.

A moment can't do the work of a method.
That's not your failure. It's the format.

WHAT YOU’LL BUILD

One Friday night. One full Saturday.
Five things you keep forever.

This is not inspiration with a lanyard. Every session produces something you take home and use.

Name it

Your high-value skills, on the record

Most women undersell because they've never taken inventory. You'll name the skills the market actually pays for — the ones you use so naturally you forgot they were rare — and attach real evidence to each one.

System it

A growth system, not a growth spurt

Built on the Promotion Formula — Worth × Positioning × Visibility — you'll leave with a repeatable operating system for your advancement: what to build, where to be seen, and how to track it. No more waiting to be discovered.

Live it

A growth mind you practice, not perform

Reps, not affirmations. You'll say your value out loud, get coached in real time, and refine it until it stops feeling like a script and starts feeling like the truth. That shift only happens with time — and this room gives it to you.

Future it

The futurist lens no one else is teaching

The rooms of the next five years are being built right now. You'll map where your industry is heading, which skills appreciate and which quietly expire — and position yourself ahead of the shift instead of reacting to it.

“I think my favorite feeling is taking up space in any room I enter.”
— The Retreat Moto

YOUR CIRCLE

Five seats. One table.

You'll go deep with women in your seat — and build across the table with women in the others. Because Builders need Connectors. Creators need Executives. And every Pivot needs all four.

The Builder

Founders creating what

didn't exist.

The Executive

Leaders scaling change

from within

The Pivot

Women reinventing what's possible

The Creator

Storytellers amplifying

what matters

The Connector

Community builders expanding what's reachable

You won't leave with contacts.
You'll leave with named relationships and a reason to stay in touch.

THE EXPERIENCE

Intentionally small.
Deliberately deep.

  • An intimate room — seats are limited, so every woman gets coached, not just addressed.

  • A Friday night welcome — cocktails, connection, and the first conversation with the women at your table.

  • Working sessions, not lectures — you build your skills inventory, impact language, and growth plan in the room.

  • The Visibility Studio — style, presence, and camera-ready polish, because how you show up is part of the strategy. Leave with content, not just notes.

  • A seated lunch + panel on taking up space — real women, real rooms, real talk about claiming your place.

  • Same-seat depth and cross-seat opportunity — structured time with your archetype and across the table.

  • A plan that survives Monday — you leave with your system, your circle, and your next three moves.

YOUR HOST

Laci McKinney

Career strategist, organizational development leader, and founder of A Seat For You. Laci reengineered her own career pivot through strategic repositioning — and turned that journey into frameworks now used to help women stop waiting to be discovered and start positioning with intention.

By day, she leads organizational effectiveness for a city of 40,000+ residents and staff. By design, she builds rooms where women find their value, their language, and their people.

"I design experiences that help people build the skills to show up fully in every room they've earned a place in."

Fall 2026 · Waitlist

Claim Your Seat

The room is intentionally small, and the waitlist gets first access when registration opens. No payment now — just your name on the seat.

Joining the waitlist is free and carries no obligation.